IMPROVE YOUR BANDS ONLINE PRESENCE

So I’ve realized some of my recent blog posts may have been a little on the negative end of the critical spectrum… By no means does this mean they weren’t true, but I figured with this post I’d offer some constructive ideas about how you can do a few quick and easy things to improve your bands online presence.


FACEBOOK FANPAGES
-Like or not, facebook is great for social networking and a key tool for online marketing. Your band should have a Fan Page.

*TIP #1: The key is to keep it updated with relevant band news and information. Also make sure that every 1 to 2 months each band member goes and invites their new friends to join the fan page. On average most people add 5-10 friends a week (so 20-40 people a month), with 4 band members that is 80 – 160 potential new fans each month!

*TIP #2: Bands are always friends with other bands… talk to a band whom you are good friends with that have a similar fan base and offer to trade-off on inviting each other’s friends to the other’s fanpage. Just send out a personal message saying “If you like ‘OUR BAND’ then you’ll definitely like ‘OUR FRIENDS BAND’ so check them out and join their fanpage!” Don’t use the exact scripting above, be creative!


iTUNES
-If you don’t have your music on iTunes, my only question to you is ‘Why Not?’. Despite illegal downloading, iTunes revenues continue to increase and, bottom line, you should have your music available on there. You can use companies such as CD Baby and TuneCore which will get your music on iTunes for a small fee. Once you have established your album on iTunes then you need to get people on there to buy your album… so how do you do that? There a few little tips which will help.

*TIP: Go on to your iTunes account and search for your album on there. On the right hand side there will be a link "Tell A Friend”, put in there emails and away you go! Or you can also email the link to yourself and then Copy & Paste the direct link to your album on your online store (you can do this by right-clicking the 'iTunes' link button and “copy link location”) then you can attach this link in your band newsletters or add it onto your website with an iTunes button. (See image below)